by Cheryl Treleaven | Mar 31, 2015 | Content
With International Women’s Day just behind us, it seems like a good time to take a look at some of the best women-empowering social campaigns. I was particularly drawn to those with real staying power, that go beyond ‘holiday promotion’ and demonstrate more of a...
by Cheryl Treleaven | Mar 24, 2015 | Content
For anyone working to advance their career in academics, the maxim of ‘publish or perish’ is deadly accurate. Moving up the department ladder to tenured status requires producing a steady stream of scholarly articles, which are rarely read by anyone other than the...
by Pam Flores | Mar 17, 2015 | Content
Our Lumenatti authors post a lot about content, content marketing, social media, thought leadership and community. To showcase another area of our expertise that harkens back to our roots, I thought a post on another area of our expertise was in order: public...
by Colleen Nolan | Mar 10, 2015 | Content
To say that mobile advertising’s growth is meteoric is to have what my brother calls a “keen grasp of the obvious.” U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to comScore. Combined with mobile...
by Cheryl Treleaven | Mar 3, 2015 | Content
The “war” between sales and marketing is legendary inside many organizations. Sales thinks marketing provides little value and marketing thinks sales is uncooperative and places the blame for underperformance on them. Content, which should be a bridge between the two,...
