by Stephen_Diorio | Dec 15, 2015 | Content
This post was originally written by Stephen Diorio on the Forbes Insights blog. Interview was conducted by ComBlu president and study co-author, Kathy Baughman and Diorio. Diorio and Baughman, co-founders of the Brand Publishing Institute, conducted the research for...
by Cheryl Treleaven | Dec 8, 2015 | Content
Influencer marketing has been around for a long time. Appropriately enough, its influence as a discipline is growing. According to SheSpeaks, 70% of brands will increase their influencer marketing budget in 2016. The types of influencers that brands are using are...
by Pam Flores | Dec 1, 2015 | Thought Leadership
As the head media relations person at ComBlu, I am responsible for securing appropriate media interviews for a variety of clients looking to generate buzz and broaden awareness in their industry. The thought leadership programs we develop are tailored to each...
by Cheryl Treleaven | Nov 10, 2015 | Community, Content, Thought Leadership
While WOM is a top driver and the most trusted form of discovery, according to Nate Elliott of Forrester, word of mouth marketing (WOMM) is still an immature discipline. Too many brands “post and pray” instead of having an integrated approach to WOMM. Elliott made...
by Cheryl Treleaven | Nov 3, 2015 | Content
Brand Publishing – defined as the production, management, distribution, and optimization of marketing and sales content at scale – has become essential to the future growth of every business and critical to the success of every Chief Marketing Officer (CMO). The Brand...
