by Cheryl Treleaven | Jun 23, 2014 | Content
What do you learn when you visit nearly 100 support portals or public knowledge bases (KB) in a short period of time? Here are five observations from just such a recent journey that I took as part of a research project. The experience mostly sucks. My gut tells me...
by Pam Flores | Jun 17, 2014 | Community
Earlier this month, my colleague Colleen wrote a very interesting post on the Topography of Twitter Networks that laid out the six network types on Twitter and explained how each network has a different structure of connection and influence. Her blog provided insights...
by Brenda Todd | Jun 16, 2014 | Community
After the longest winter ever, summer has finally arrived! Depending on the type of community you are managing, the summer months – and their natural distractions – could have a very real impact on your community engagement levels. Families go on vacation and people...
by Colleen Nolan | Jun 16, 2014 | Community
Understanding how to leverage Twitter for your brand or organization is a challenge. With over 250 million active users Twitter can feel like a giant social universe that is hard to navigate. In addition, not a great deal is known about how to classify Twitter...
by Jennifer Voisard | Jun 11, 2014 | Thought Leadership
I recently attended a webinar facilitated by Social Media Today that discussed the changing dynamics of IT and Marketing. Gartner has been projecting that the CMO will spend more on technology than the CIO in the next few years. Why? According to the experts, the...