by Cheryl Treleaven | May 28, 2014 | Thought Leadership
Customer service departments have long played an integral role in the delivery of quality customer experience for brands, service providers and B2B organizations. Traditionally, they provide an important one-to-one communication channel to troubleshoot problems,...
by Cheryl Treleaven | May 13, 2014 | Content
The WOMMnext conference, sponsored by the Word of Mouth Marketing Association (WOMMA), focused on what’s next in WOM. It had four tracks that concentrated on: new research, new platforms, new disciplines and new content. Because I was asked to introduce several...
by Cheryl Treleaven | May 6, 2014 | Thought Leadership
High expectations are the hallmark of Millennials. As our ‘next gen’ workforce and leaders, these 18-34 year olds are top of mind for most organizations. While home and office give some of us real-world perspective on what this generation values, recent reports from...