by Cheryl Treleaven | Nov 12, 2013 | Community, Content
There is an adage in business that you can have any two out of three deliverables when contracting for a product or service: Quality, Price or Speed—but you only get two. No matter how you parse what you need, you will most likely not be happy with the result. Want it...
by Brenda Todd | Nov 6, 2013 | Community
In my last blog post, “Effective Community Managers – Do You Have What It Takes,” I talked about traits that help make a community manager successful. In this blog, I want to address the technology side of the equation. Community managers not only need a specialized...
by Colleen Nolan | Oct 29, 2013 | Content
At ComBlu, part of our approach to content strategy includes an insights process involving a deep dive on topics. One interesting trend I have noticed in the last six months is an increase in the number of clients certain they know the topics in high demand....
by Brendan Jackson | Oct 24, 2013 | Content
It is a good thing that we are still surprised to read certain stories or hear of certain actions, and my most recent surprise was reading that Samsung was fined for paying people to specifically bash one of their competitors products online. I wouldn’t be...
by Pam Flores | Oct 15, 2013 | Thought Leadership
Having led numerous thought leadership and media relations campaigns, not to mention serving as the “Chief Press Release Writer” at ComBlu for more years than I care to share, I thought it appropriate to pass along a MarketingProfs article my colleague Cheryl shared...