Monthly Archive for: " March , 2013"

Small Data Emerges In 2013

Social media has become a giant tool for brands to broaden their reach and generate sales. Given the amount of time customers spend on social networking sites, it’s table stakes for any company [...]


When is WOM not WOM?

A few weeks ago I attended WOMMA’s WOM Fest in Chicago. During the meeting, one of the speakers, Kristian Bush from the musical group Sugarland, talked about how they have used WOM to attract and [...]


FTC Compliance in Social Media: Do’s, Don’ts and Tips for Marketers

As marketers, we’re tasked with staying current on the ever-evolving social tools/apps/platform enhancements that relate to our industry. Let’s face it—it’s a lot to keep up with! So, if [...]


We are live in 5-4-3…

When watching from the couch, TV looks, well…easy.  I have come to learn that hosting a web-based interview-format show is anything but easy.  There is a lot that goes into doing it well.  While [...]