Monthly Archive for: " February , 2013"

Social Objects—The Next Objects of Our Affection?

While attending WOMMfest in Chicago last week, I had the opportunity to sit in on Hugh MacLeod’s session on Social Objects. Hugh is a really interesting guy and compelling speaker. He is a [...]


Listen Up!

A quick guide to social listening If you haven’t been exercising your right to fast forward through commercials lately, you might have noticed a few IBM ads on TV about social analytics and how it [...]


Take 5 – and Evaluate Your Content Strategy

  In the flurry of predictions for hot marketing trends in 2013 and beyond, you’d be hard pressed to find a story that didn’t include content at its core. Whatever the context – delivered [...]


Journey Work: Make sure you plan the right trip

  By now, everyone knows all the mantras about content: · Content is the new “social.” · Content is the core asset of social marketing. · Brands are publishers. · Content is [...]