Monthly Archive for: " October , 2012"

The future of marketing: All roads lead to Rome

  On October 18th, I-COM, The International Conference for Online Measurement held its 2012 Global Summit. This is important because I-COM is probably the most important marketing conference [...]


Three Questions to Measuring Social ROI

When it comes to measuring social media programs, everyone wants to know the same thing: How do I calculate the ROI of my program? In order to answer this question, you must take into account more [...]


The State of Brand Advocacy Marketing

Over the last few months, the ComBlu team has been immersed in an intensive research process. Our goal was to assess the current state and maturation level of brand advocacy, identify emerging trends [...]


Content Quality

Content, content everywhere, but not a thing to read? OK, so it’s a little dorky to quote the Rime of the Ancient Mariner but if you take a critical look at some of the major brands’ content [...]