Monthly Archive for: " June , 2012"

Brand Advocacy Redux

A few years ago, engagement was the holy grail of marketing. Brands delivered interactive campaigns designed to stimulate action and interaction: Take a poll, share or upload a photo, join a [...]


The Social Side of the Olympics

My entire life I have been an Olympic Games junkie. No matter if it was the Summer or Winter Games, I found myself counting down the days until the opening ceremonies, and would then watch as much of [...]


Advocates: Made or Born?

Earlier this week I had an interesting conversation with a client that I want to share. Our talk focused on the issue: Can you make community advocates or are they born? My client argued that she [...]