A Community to Remember

  Here on Lumenatti, my colleagues and I spend a lot of time talking about community – how it’s defined and structured, how community members are encouraged to engage with their hosts (brands) and each other, and how to measure the impact of those communities. On...

Return on Content

Delivering content at the right place and the right time along the decision journey is the goal of most content marketing programs. Content is a consumable and shareable asset that has a different and distinct role at each point of the journey. Marketers need to...

Everything Changes in an Instant

  It certainly was a wake-up call for me last month when Facebook announced that it was acquiring the photo-sharing app Instagram for $1 billion. The jaw-dropping payout was buzzed about everywhere and made me wonder: is there more to the app than a way to share...