Social is as social does

Recently I co-wrote a chapter in WOMMA’s upcoming book on measuring word of mouth and social media. In the process of writing this, it became obvious to both me, as well as, the book’s editors that there was no clear definition for what social engagement is. This was...

The Social Hops of a Family Trauma

When people ask about my holidays, I tell few people the truth. If they know me well, then they followed my time between Thanksgiving and the New Year on Facebook or through good old fashioned face-to-face communication and email. It all started the day after...