by Pam Flores | Aug 30, 2011 | Community
As I helped my daughters prepare to go back to school, I couldn’t stop thinking about how different school is for my kids than it was for me. Even the preparation has changed so much! Items I bought for my girls that were not on my back-to-school shopping list when I...
by Brian Costea | Aug 23, 2011 | Content
Traditionally, engagement is measured with consumption being the primary activity: watching TV, listening to the radio and reading newspapers are all great examples of how classic engagement was easily transitioned to the social Web via YouTube, podcasts and blogs....
by Cheryl Treleaven | Aug 17, 2011 | Community, Content, Thought Leadership
It’s Year 3 of our annual research on the State of Online Branded Communities – and we’re in the home stretch. So I thought this would be a good time to press pause and see where we are so far. A little background first. What distinguishes our study is its focus on...
by Cheryl Treleaven | Aug 10, 2011 | Content, Thought Leadership
One of the chapters in our new eBook, Content Supply Chain, deals with building a diverse mix of content amplification channels. Paid, Owned, mass social and earned media all play a role in content channel strategy. Today the definition of earned media has expanded to...
by Cheryl Treleaven | Aug 2, 2011 | Content
Content is a topic of growing interest to many organizations. ComBlu recently analyzed hundreds of conversations about content (many from the Top 42 Content Marketing Blogs compiled by Junta42 this year) and noticed some interesting trends: · Content is definitely a...
