Designing for Mobile Engagement

Mobile consumption is steadily on the rise and according to Quantcast it still only accounts for less than 5% of all global web consumption, with slightly less in the U.S. With that being said, community designers seem to be making one of two mistakes when thinking...

My personal SXSW glossary

SXSW is an alternate universe with a unique culture. The native SXSW language is dude-speak. For example, right now I’m sitting in the lobby of the Hyatt, and a crew is taping an “unboxing” video of some cool camera gear. Ever other utterance is “super geeked out ”or...

SXSW Interactive Highlights – March 13th

After an all-day marathon of sessions and all-night parties, I must admit that it was hard to get up and get motivated for another full day of activities. Fortunately, I was able to get myself together because the SXSW panels on Sunday were just as great as the ones...

SXSW Interactive Highlights – March 12th

Being a newbie to SXSW I wasn’t exactly sure what to expect. Don’t get me wrong, I was fully prepared for all of the crazy parties, hoards of people and all of the weirdness that Austin has to offer. It was the interactive panels, breakout groups and sessions that I...

Heading to Social Central!

Austin is the “Silicon Valley” of social media. It is a hub of thought leadership, venture capital and resources for the burgeoning social marketing industry. It’s not surprising then that the interactive conference at Austin’s hugely popular SXSW festival has become...