by Steve Hershberger | Aug 30, 2010 | Content
If you had a great reputation as an expert in something, you probably worked hard to earn it. Doesn’t matter if its computers or cooking. What if that reputation didn’t matter? What if every place you went was like the first day of school? You had to start over to...
by Cheryl Treleaven | Aug 25, 2010 | Community
I have a friend who started his career almost 30 years ago as a journalist. Today, he is a PR professional who isn’t quite convinced that the world of journalism and marketing has been fundamentally changed by the onslaught of social media. I have one word for him:...
by Cheryl Treleaven | Aug 16, 2010 | Community
I love cupcakes and gleefully embraced the cupcake phase over the last few years. I sought out the best in my home town of Chicago and tried many places and many different kinds of cupcakes. A persnickety friend of mine, whose opinion on food I value, recommended a...
by Steve Hershberger | Aug 16, 2010 | Community
Like any good party, there is a period of anticipation, which then leads to excitement and if it’s really a good fling, exuberance (sometimes irrational) which can last till the wee hours, which inevitably is followed by one of two morning after thoughts: 1. “What...
by Cheryl Treleaven | Aug 2, 2010 | Content, Thought Leadership
I’ve always loved the phrase “Grandmother Research.” It’s a casual approach to gathering input about a topic of interest. The person conducting the survey asks everyone they know about the topic and then forms a point of view that reflects common wisdom. Not...