Badges? We don’ need no stinkin’ badges!

Everyone knows the line.  It’s a classic.  Why is it important?  Because as social media makes its inevitable evolution from interesting tactic to its grown up form, social marketing; badges, like blogs are on everyone’s mind.  We want badges…We need badges.  We must...

Jerry must have used Budget

There’s a Seinfeld episode where Jerry rents a car only to find out when he goes to pick it up that there’s no vehicle available for him. Following I paraphrase the episode. Seinfeld goes up to the counter and says he has a reservation for a mid-size car,. The...