by Jennifer Voisard | Jun 26, 2009 | Community
Honesty and transparency. From a customer’s point of view, these two words are essential for a great experience from original research, to purchase to consumption. We want what we think we are buying and are delighted when we get more. Some brands like Best Buy,...
by Cheryl Treleaven | Jun 22, 2009 | Community, Content, Thought Leadership
I sometimes feel like Diogenes searching for an honest man. Only I’m looking for an honest benchmark. What’s that? A yard stick for social marketing performance that tells me if a program is doing really well or only relatively well. For example, if a community...
by Steve Hershberger | Jun 19, 2009 | Community
There is a debate bubbling up on this topic. Why? I really have no idea. In March Dell was able to generate $1,000,000 in revenue and cultivate 100,000 followers for their @delloutlet handle. Today they have 677,825 followers. Here is a sample tweet: “@Sc00ter Did...
by Steve Hershberger | Jun 18, 2009 | Content
Ford Motor company’s biggest competitive marketing weapon is a doddering 100 year old. Actually it is about 100,000 doddering 100 year olds. The other day I went to a meeting and the person I met drove up in his Model T. Well, it isn’t every day you see a Model T,...
by Steve Hershberger | Jun 16, 2009 | Thought Leadership
This morning I had breakfast with a gentleman named Karl who is a thought leader in organizational development and human capital and an all around good fellow. I’ve reconstructed our in this blog post because it was very insightful. Karl: Talked to a FT 500 company...
