by Steve Hershberger | Jan 9, 2009 | Community
In the November 2007 issue of CRM magazine I recently read an article titled ‘Have You Caught It?’ The premise of this article was that Viral Marketing is striking out…but viral isn’t to blame. The article starts out like this. ...
by Steve Hershberger | Jan 9, 2009 | Community
Recently, I got a call from a friend of mine. He’s a pretty smart guy, but he began our call like this. “Hey, I may be an idiot because I don’t understand something that seems so mind-numbingly simple. Can you help me?” I asked him what was bothering him. He said that...
