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TL’s Role in Customer Experience

Almost every customer experience (CX) professional understands the three main stages of the customer lifecycle: pre-purchase, purchase, and post-purchase. But in many instances, customer experience is relegated to a post-purchase service and support activity.

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Resolve to be customer-centric in 2019

February 19, 2019
For years, companies have embraced conceptually the need for customer-centricity. A key, but tricky marketing trend in B2B is applying that concept to content strategy. ComBlu is often asked to speak about this topic and the value that this approach brings (in fact, we’ll be facilitating a panel on it at AMA Chicago this spring). So, this year on the blog, we’ll periodically explore different areas of customer-centricity and what they mean, [...]

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