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Featured Article: Thought Leaderships Role Customer Experience

Almost every customer experience (CX) professional understands the three main stages of the customer lifecycle: pre-purchase, purchase, and post-purchase. But in many instances, customer experience is relegated to a post-purchase service and support activity.

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Time to Rewrite Your Go-To-Market Playbook

March 20, 2018
Noted Futurist Brian Solis told 1,200 attendees at the B2BMX Conference that they should throw out their standard marketing playbook and totally reinvent their strategies for the simple reason that technology has rewired the neurology of our brains and no one is processing information as they once did. To drive home his point, he talked about the “uberization” of our patience, which he referred to the Uber minute. If a person’s Uber [...]

Continue Reading: Time to Rewrite Your Go-To-Market Playbook