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TL’s Role in Customer Experience

Almost every customer experience (CX) professional understands the three main stages of the customer lifecycle: pre-purchase, purchase, and post-purchase. But in many instances, customer experience is relegated to a post-purchase service and support activity.

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Five Marketing Takeaways From 2019

October 30, 2019
What big marketing trends of 2019 have come to fruition? Are chatbots taking over the internet? It sure seems like it. Who owns digital transformation? Survey says…IT. What is a marketer’s main objective these days? Lead generation. Is AI a reality? For some it is. Can sales and marketing play well together? Signs point to yes. As the third quarter draws to a close, we have learned a few key things to help prepare us for 2020. [...]

Continue Reading: Five Marketing Takeaways From 2019