Three New Tools to Help Brands Share their Stories


Logging in. Linking In. Checking in. Pinning. Posting. For a social media marketer, it can be oh-so-exhausting. But, like a good social media doobie, you do it every day: Leverage your social media toolbox to bring to life compelling brand stories and perspective.

At times, the experience can seem daunting and disjointed for both the content marketer and the brand ambassador. Sure, we all have stories to tell, but how do we find the most relevant content and ensure that you are telling a cohesive story?

Fortunately, we’ve found a few nifty new tools that aggregate your content from multiple networks, creating portals in the cloud that help you curate the best content and potentially cut through the never-ending stream of status updates. While these platforms will certainly evolve as they mature, picking a favorite requires a bit of trial and error to determine the interface and approach that’s most appropriate for your brand. Our three favorites (in order of preference) are:


1. Storify puts the social web into context by curating the best story elements and content to create an embeddable, dynamic and shareable story highlighting the best tweets, photos, RSS feeds and videos about a particular subject. Say bye-bye to the time-consuming chore of cutting and pasting text and links and downloading and re-uploading photos. Instead, simply drag and drop the content that best brings your story to life. Storify initially took off with journalists who used the tool to quickly identify social media activity related to their news and then “storify” the most relevant findings. For marketers, storify enables you to engage authentically and in real time with industry news and real-world discussions relating to your product, brand or industry. Case in point: Avis’ customer appreciation campaign.

2. Glossi promises to create beautiful, living magazines about you. Think of it as a web-based version of Flipboard, only instead of creating magazines of your favorite content, it brings together in one place your activity on five social networks (Twitter, Facebook, Foursquare, Instagram and Tumblr). Each profile features a profile image, a Facebook-like cover background and immediately below, your shared music, videos, tweets, posts, check-ins and links. It’s easy to reorganize (or even delete) your featured content. Right now, it’s in its infancy (you can request an invite to the beta), but given its ease-of-use, it will likely be embraced by social influencers and brands in the months to come. You heard about it here first! Case in point: Yoko Ono’s Glossi.

3. RebelMouse, like Glossi, is also new to the scene and, for now, by invitation only. Started by Huffington Post’s former CTO, Paul Berry, the RebelMouse platform consists of a personal bulletin board à la Pinterest that is organized by headlines with stories underneath. Right now, you can only aggregate your Facebook, Twitter and Pinterest feeds. Tumblr and Instagram are coming soon. Case in point: FastCompany’s RebelMouse page.

While all of these tools certainly help you aggregate your content across multiple networks, their true power lies in presenting it in creative, compelling new ways that are engaging to your advocates. In a single package, these services bring together the simplicity of Twitter, the visual engagement of Pinterest and the blogging capabilities of Tumblr. The rest is up to you: you’ll want to promote creatively and consistently as you would any of your brand’s social properties. As Martha Stewart would say, “It’s a good thing.” What say you? Will you be test driving any of these new content management tools?

Showing 2 comments
  • Sandy Lin

    Hi Peter, Thanks for the Glossi mention! I think you mean to link to our site at 🙂

    We’re working fast and now support 10 social networks. Yep!

    Sandy, Co-Founder of Glossi @GlossiApp

  • Suzanne D Pollock

    Hi Peter, thanks for this great article. I signed up to Glossi ( I love the big picture that it generates (almostinstantly).

    Glossi gives the audience a highly visual picture of your tweets – revealing your true focus. Plus, it just looks great (and took less than 60 seconds to set up). I’m loving it!

    Regards, Suzanne D Pollock (Susie)

Leave a Comment

Subscribe to Lumenatti