The Maturity Model for Brand Publishing

While many organizations are still in the early stages of brand publishing, many others have scaled their programs and are monetizing their investment in content. The steps between these extremes present a maturity model for brand publishing. Several models exist for content marketing maturity models that essentially define four phases: chaos, tactical, strategic and monetization. Most, however, offer little insight into the core competencies required at each phase.

ComBlu recently researched content maturity models and extrapolated information from multiple sources and augmented these findings with our own institutional knowledge. Following is an infographic that summarizes this research and presents a roadmap for growing content competencies inside organizations.

Following are a few links to other POVs on content maturity models:

The Search and Content Marketing Maturity Models
Essential Stages of Content Marketing Evolution – If You’re Not Growing, You’re Dying
Content: The New Marketing Equation

In addition, you might find these eBooks helpful:

The Alchemy of Content
Content Supply Chain


Kathy Baughman
Kathy Baughman

Kathy Baughman is president and co-founder of ComBlu, a firm specializing in content strategy, community building and thought leadership programs. Kathy’s forte is content and community strategy, and influencer marketing programs. Her passions include bringing a fresh point of view to everything she does and helping organizations take their programs to the next level. Kathy is a frequent speaker at industry conferences. She has authored several ebooks including “Content Supply Chain” and “The Alchemy of Content”. She also co-authors the firm’s research report, “The State of Online Branded Communities”. Kathy can be reached at

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