The Maturity Model for Brand Publishing

While many organizations are still in the early stages of brand publishing, many others have scaled their programs and are monetizing their investment in content. The steps between these extremes present a maturity model for brand publishing. Several models exist for content marketing maturity models that essentially define four phases: chaos, tactical, strategic and monetization. Most, however, offer little insight into the core competencies required at each phase.

ComBlu recently researched content maturity models and extrapolated information from multiple sources and augmented these findings with our own institutional knowledge. Following is an infographic that summarizes this research and presents a roadmap for growing content competencies inside organizations.

Following are a few links to other POVs on content maturity models:

The Search and Content Marketing Maturity Models
Essential Stages of Content Marketing Evolution – If You’re Not Growing, You’re Dying
Content: The New Marketing Equation

In addition, you might find these eBooks helpful:

The Alchemy of Content
Content Supply Chain


Kathy Baughman
Kathy Baughman

Kathy’s forte is enterprise content strategy, content marketing and thought leadership. Over the past 35 years, she has worked with both emerging brands and large enterprises in developing content and thought leadership strategies. Kathy has the ability to analyze a client’s current approach and offer unique, fresh perspective that leads to innovation and growth. She has written several research reports, white papers and eBooks including Content Supply ChainThe CMO’s Guide to PersonalizationThe Alchemy of Content andTaming the Content Vortex. Kathy is a key contributor to Forbes Publish or Perish Report.

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