Traditional and Social Media Relations

Tag Archives for: Traditional and Social Media Relations

Communications Skills Training in the Digital Age

As the head media relations person at ComBlu, I am responsible for securing appropriate media interviews for a variety of clients looking to generate buzz and broaden awareness in their industry. [...]


Media Relations: The Pitch Package

ComBlu has recently been working on a number of thought leadership engagements for clients in a variety of industries, including financial services, healthcare, insurance and banking. This is right [...]


Will you invite Google to your next party?

Admit it: Google+ is a ghost town. After the initial hoopla, how often did you log in? If you were like most of us, the answer is hardly ever. Clearly, the giant’s attempt to be part of our daily [...]


A Great First Date

Now that I’ve got your attention (particularly my husband’s), let me explain. A few weeks back, I was researching a company who tapped us for an RFP on thought leadership and influencer [...]


Everything Changes in an Instant

  It certainly was a wake-up call for me last month when Facebook announced that it was acquiring the photo-sharing app Instagram for $1 billion. The jaw-dropping payout was buzzed about [...]


Repositioning A Venerable Brand

Repositioning a venerable brand needs to both honor its heritage and create a new reality that is credible and disruptive. The disruption breaks the schema that has previously defined the brand, but [...]


Let’s give them something to talk about…

  Upon reflection, perhaps I shouldn’t have second guessed the significance of our encyclopedic announcement revealing the end of the publication’s iconic print set and the [...]