topic modeling

Tag Archives for: topic modeling

Do We Really Need Another Content Marketing Tool?

Does the marketing world really need another content marketing tool? This was a hotly debated issue at the recent Social Media Strategies Conference in Chicago. Pam Didner, formerly responsible for [...]

 

CMOs Make Strides in Becoming a Publisher

Today, brands have a big mission for content. As part of the steering committee for a Forbes study called, “Publish or Perish”, we had the opportunity to survey over 300 CMOs and interview [...]

 

What’s a Satisfied Customer Worth to the Bottom Line?

Customer satisfaction, enhanced customer experience, customer relationship management – whatever name you give it, the concept has been the central focus of successful businesses for many years. An [...]

 

Culture Shock: Reorganizing your Marketing Department

If you are in the process of reorganizing your marketing department or a specific function/division within it (e.g. Content or Digital) understand that there isn't a one size fits all approach. But, [...]

 

Publish or Perish?

For anyone working to advance their career in academics, the maxim of ‘publish or perish’ is deadly accurate. Moving up the department ladder to tenured status requires producing a steady stream [...]

 

Content: The Bridge for Uniting Sales and Marketing

The “war” between sales and marketing is legendary inside many organizations. Sales thinks marketing provides little value and marketing thinks sales is uncooperative and places the blame for [...]

 

Platform Sprawl: Growing Issue for Brand Publishers

Content operations remain a hot button for marketers. One of the most vexing challenges facing CMOs today is platform proliferation which has led to technology overload and too many sources of data. [...]

 

Keep Your Content Marketing on Target

Conflicting goals for content marketing can create ineffective business results when audience needs do not come first. The pressure to produce new and relevant content can actually result in fewer [...]