Pre-Personalization Is a Thing

Contextual content marketing is a top agenda item of sophisticated marketers. Delivering content that targets the immediate need of the person looking for information is technically possible. The value of these experiences, however, is dependent upon the quality of...

Topic Modeling Tips to Keep Your Content Relevant

“Let’s create uninspired, irrelevant or self-serving content”– said no marketer ever. And yet, that’s exactly what we deliver at times. Why? Could be too little time to fill too many content holes. Too many ‘cooks’ in the content kitchen. We’re often trying to keep...