thought leadership

Tag Archives for: thought leadership

Two Part Series: Social Business Readiness

  As I mentioned in a previous post, ComBlu is analyzing the state of social marketing in large corporations. One thing that is clear at this juncture is that whole industries have yet to do [...]

 

Engagement is just another word

  At the end of last year, we were invited by the CMO of a very huge retailer to tout our wares. Our dog-and-pony very quickly turned into a conversation with a lot of probing and debate. At [...]

 

Is it really good or only relatively good?

  I sometimes feel like Diogenes searching for an honest man. Only I’m looking for an honest benchmark. What’s that? A yard stick for social marketing performance that tells me if a program [...]

 

Artificial Flatness

This morning I had breakfast with a gentleman named Karl who is a thought leader in organizational development and human capital and an all around good fellow.  I’ve reconstructed our in this blog [...]

 

Boiling the frog

Ever hear the expression “if you drop a frog in boiling water, it’ll jump out but if you put a frog in water and slowly turn up the heat, it’ll cook itself.” Personally, I have never tried [...]

 

Come Fly with me.

The airline industry has an expression to segment roles of employees: above the wings/below the wings. Above the wings involves actual in-flight experience; it embraces pilots, flight attendants, [...]

 

Lots of Bricks; No Building

Last year, on AMC’s cult favorite, Mad Men, creative director, Don Draper, was talking about a pitch the agency was making for American Airlines. He basically summed up the effort as having “lots [...]

 

Do you know your customers as well as they know you?

I had a conversation recently that brought up this interesting question. Since I can’t stop thinking about it, here we go. Brands continue to take the plunge into the ocean of transparency and [...]

 

What’s in a promise?

I recall visiting a carnival when I was a kid, maybe 11 or 12.  Outside of the fun house was a carney who was barking into a microphone. “Take a visit you’ll never forget.  Walk through the [...]

 

The Right Advocate at the Right Time

Advocate identification entails more than scrubbing a customer database for demographic and transactional information. Quite often my team must defend the notion of the right advocate at the right [...]