As I mentioned in a previous post, ComBlu is analyzing the state of social marketing in large corporations. One thing that is clear at this juncture is that whole industries have yet to do [...]
At the end of last year, we were invited by the CMO of a very huge retailer to tout our wares. Our dog-and-pony very quickly turned into a conversation with a lot of probing and debate. At [...]
I sometimes feel like Diogenes searching for an honest man. Only I’m looking for an honest benchmark. What’s that? A yard stick for social marketing performance that tells me if a program [...]
This morning I had breakfast with a gentleman named Karl who is a thought leader in organizational development and human capital and an all around good fellow. I’ve reconstructed our in this blog [...]
Ever hear the expression “if you drop a frog in boiling water, it’ll jump out but if you put a frog in water and slowly turn up the heat, it’ll cook itself.”
Personally, I have never tried [...]
The airline industry has an expression to segment roles of employees: above the wings/below the wings. Above the wings involves actual in-flight experience; it embraces pilots, flight attendants, [...]
Last year, on AMC’s cult favorite, Mad Men, creative director, Don Draper, was talking about a pitch the agency was making for American Airlines. He basically summed up the effort as having “lots [...]
I had a conversation recently that brought up this interesting question. Since I can’t stop thinking about it, here we go.
Brands continue to take the plunge into the ocean of transparency and [...]
I recall visiting a carnival when I was a kid, maybe 11 or 12. Outside of the fun house was a carney who was barking into a microphone.
“Take a visit you’ll never forget. Walk through the [...]
Advocate identification entails more than scrubbing a customer database for demographic and transactional information. Quite often my team must defend the notion of the right advocate at the right [...]
