thought leadership

Tag Archives for: thought leadership

A Great First Date

Now that I’ve got your attention (particularly my husband’s), let me explain. A few weeks back, I was researching a company who tapped us for an RFP on thought leadership and influencer [...]


The Paradox of Big Data

  Recently Gartner predicted that by 2017, marketing’s technology spend will exceed that of IT’s within the business enterprise. According to Gartner, 2011 B2B and B2C marketing budgets as [...]


Spring into community

  Cheers to spring. It means gardening, baseball, sunshine, barbeques and the promise of summer. It also means that ComBlu is busy gearing up for the 2012 State of Online Branded Communities [...]


Content Marketing is the New Social.

I’ve seen the above headline a few places now and at first I sort of scoffed; after all, content marketing has been an accepted marketing practice for decades. In fact, some believe it’s been [...]


Sneak Peak: 2011 Online Branded Communities Study

It’s Year 3 of our annual research on the State of Online Branded Communities – and we’re in the home stretch. So I thought this would be a good time to press pause and see where we are so [...]


The People Channel

One of the chapters in our new eBook, Content Supply Chain, deals with building a diverse mix of content amplification channels. Paid, Owned, mass social and earned media all play a role in content [...]


The State of ROI in Social Measurement – Time to Focus on the “How”

Recently, the ComBlu team conducted a deep dive on the state of measurement in our industry. We looked back at online conversations over the last 18 months to glean any insights into the maturity and [...]


Hot off the presses! Second Annual “State of Online Branded Communities” Report

  Social marketing is growing up. If I had to pick the single biggest takeaway from ComBlu’s second annual “State of Online Branded Communities” study, it’s that far more top brands are [...]


Growing Beyond Social Experimentation

  I’ve always loved the phrase “Grandmother Research.” It’s a casual approach to gathering input about a topic of interest. The person conducting the survey asks everyone they know [...]


Death bed heroics are not a good long-term strategy

  Today’s  “Theory and Practice” column in The Wall Street Journal was about the shelf life of CEOs’ “hunker down” strategies. It seems that the Great Recession inspired some [...]