Tag Archives for: technology

Give Us Great Tools…and Data Too!

With 2014 being the year of “big data,” hopefully 2015 will be the year where we start using that data as part of our decision making process when creating and executing plans to connect with our [...]


The Convergence of Content Strategy and Technology

As more and more brands come to the see the importance of a Content Marketing Strategy, and put money and resources into developing that strategy, the question becomes "Now what?" The development of [...]


When slinging mud is a good thing

Writing about the power and importance of social networks and location-based technology must seem so yesterday. But, what if the devastating floods that hit Colorado in September happened in the PC [...]


Digesting a Day’s Worth of Marketing Insights

  We all face it – the ongoing challenge to stay on top of “what’s new, what’s next.” Even with a host of tech-enabled tools to help aggregate relevant material, there always seems to [...]


The continued-but narrowing-Digital Divide

In a recent Marketing Profs post, some interesting information came to light. Namely, how important content is to the purchase process. This shouldn’t be a surprise to anyone, but instead of [...]


Let Me In!

  Remember the Heinz Ketchup commercial with Carly Simon touting the virtues of anticipation along with images of ketchup with the taste that’s worth the wait? I’m reminded of that right [...]


Top Free Social Networking Software

In the past I’ve covered how to go about selecting what social platform to use when rolling out a social strategy for your brand or product.  However, if you are someone that is just dipping their [...]


Social Marketing’s innovation curve: What lies ahead.

By now, everyone has seen this Infographic.  Yes, it is complex and confusing and it should give you a headache. The tools to manage and measure activity on a socially enabled web today are [...]


The Paradox of Big Data

  Recently Gartner predicted that by 2017, marketing’s technology spend will exceed that of IT’s within the business enterprise. According to Gartner, 2011 B2B and B2C marketing budgets as [...]