by Colleen Nolan | Jun 28, 2011 | Community
At the School of WOM last month in Chicago I attended several presentations about ethics in social media. I also heard WOMMA Board members and staff talk about defining and upholding ethical conduct in the social media space. While WOMMA’s role in this is important,...
by Pam Flores | Jun 2, 2011 | Community
Be honest—how much time do you spend thinking about your actual presence on LinkedIn? Like many others, I joined LinkedIn because it was the networking tool du jour for business professionals. I spent a little time filling in my profile, accepted and sent invites as I...
by Peter Duckler | May 24, 2011 | Community
It was oh-so-déjà-vu when I returned to the office after attending School of WOM. Just like my mother would do after a long day of classes, my boss asked me: What did you learn today? As if, magically, I had it all figured out. Did I dare quote author and futurist...
by Colleen Nolan | May 18, 2011 | Community
Is offline engagement dead? At last week’s School of WOM in Chicago, I approached one of the speakers after a session to thank him for an interesting presentation. When we shook hands, he said: “Thanks for the eye contact. For more than 40 minutes I only saw...
by Cheryl Treleaven | May 9, 2011 | Community
Lots of people attending SXSW this year were newbies, including me. I came because I was invited to moderate a panel about the growth and impact of social marketing budgets. (more on that in a later post) The speaker packet that came with the job signaled some...
