Your taxonomy or mine?

A simplified approach to segmentation.   Our industry applies many labels to people based on known usage and behavioral patterns with social media. There are great thought leaders and researchers in this space comparing historical data to emerging trends. However, we...

#neverforget – How could we?

This weekend, The New York Times reported that in the days leading up to the 10th anniversary of 9/11, #neverforget was one of the top trending hashtags, and according to social media analytics firm, Trendrr, tweets on the topic exceeded 3 million on Sunday alone....

Content is like an onion…and onions stink.

The words came across the telephone to me in a one-two punch.  The punches weren’t aimed at me.  Rather, I was getting to review the bout on tape delay.  It was being shared with me by a colleague who’d been in the boxing match and gotten a bit bloodied in the...

Back to School with a Bing!

As I helped my daughters prepare to go back to school, I couldn’t stop thinking about how different school is for my kids than it was for me. Even the preparation has changed so much! Items I bought for my girls that were not on my back-to-school shopping list when I...

Redefining Engagement for the Social Web

Traditionally, engagement is measured with consumption being the primary activity: watching TV, listening to the radio and reading newspapers are all great examples of how classic engagement was easily transitioned to the social Web via YouTube, podcasts and blogs....