strategy

Tag Archives for: strategy

The future of marketing: All roads lead to Rome

  On October 18th, I-COM, The International Conference for Online Measurement held its 2012 Global Summit. This is important because I-COM is probably the most important marketing conference [...]

 

Social Marketing’s innovation curve: What lies ahead.

By now, everyone has seen this Infographic.  Yes, it is complex and confusing and it should give you a headache. The tools to manage and measure activity on a socially enabled web today are [...]

 

Brand Advocacy Redux

A few years ago, engagement was the holy grail of marketing. Brands delivered interactive campaigns designed to stimulate action and interaction: Take a poll, share or upload a photo, join a [...]

 

The Social Side of the Olympics

My entire life I have been an Olympic Games junkie. No matter if it was the Summer or Winter Games, I found myself counting down the days until the opening ceremonies, and would then watch as much of [...]

 

The Paradox of Big Data

  Recently Gartner predicted that by 2017, marketing’s technology spend will exceed that of IT’s within the business enterprise. According to Gartner, 2011 B2B and B2C marketing budgets as [...]

 

Spring into community

  Cheers to spring. It means gardening, baseball, sunshine, barbeques and the promise of summer. It also means that ComBlu is busy gearing up for the 2012 State of Online Branded Communities [...]

 

Content Marketing is the New Social.

I’ve seen the above headline a few places now and at first I sort of scoffed; after all, content marketing has been an accepted marketing practice for decades. In fact, some believe it’s been [...]

 

Social Around the World

ComBlu was recently asked to help a client in the technology industry develop an approach for extending its successful U.S.-based feedback community into a variety of international markets. Intrigued [...]

 

The Social Hops of a Family Trauma

When people ask about my holidays, I tell few people the truth. If they know me well, then they followed my time between Thanksgiving and the New Year on Facebook or through good old fashioned [...]

 

“Game”-ify your Business Intelligence

At the heart of any good gamification platform, there lies a single truth … reward and incent the most important behaviors if you want to properly engage with your customer base. Unfortunately, [...]