by Cheryl Treleaven | Mar 16, 2011 | Community
SXSW is an alternate universe with a unique culture. The native SXSW language is dude-speak. For example, right now I’m sitting in the lobby of the Hyatt, and a crew is taping an “unboxing” video of some cool camera gear. Ever other utterance is “super geeked out ”or...
by Brian Costea | Mar 14, 2011 | Community
After an all-day marathon of sessions and all-night parties, I must admit that it was hard to get up and get motivated for another full day of activities. Fortunately, I was able to get myself together because the SXSW panels on Sunday were just as great as the ones...
by Cheryl Treleaven | Mar 7, 2011 | Community
Austin is the “Silicon Valley” of social media. It is a hub of thought leadership, venture capital and resources for the burgeoning social marketing industry. It’s not surprising then that the interactive conference at Austin’s hugely popular SXSW festival has become...
by Steve Hershberger | Dec 10, 2010 | Community
This blog post is the first of a three part series in which I am going to attempt in deconstructing the hype of social measurement and give some guidance on what you may want to focus on and why if you wish to be successful in tracking your social engagement efforts....
by Cheryl Treleaven | Nov 10, 2010 | Community, Thought Leadership
Social marketing is growing up. If I had to pick the single biggest takeaway from ComBlu’s second annual “State of Online Branded Communities” study, it’s that far more top brands are demonstrating a strategic and cohesive approach to community as means to...
