strategy

Tag Archives for: strategy

Give Us Great Tools…and Data Too!

With 2014 being the year of “big data,” hopefully 2015 will be the year where we start using that data as part of our decision making process when creating and executing plans to connect with our [...]

 

The Convergence of Content Strategy and Technology

As more and more brands come to the see the importance of a Content Marketing Strategy, and put money and resources into developing that strategy, the question becomes "Now what?" The development of [...]

 

Digesting a Day’s Worth of Marketing Insights

  We all face it – the ongoing challenge to stay on top of “what’s new, what’s next.” Even with a host of tech-enabled tools to help aggregate relevant material, there always seems to [...]

 

Customer Experience

A state-of-art customer experience considers multiple touch points as a connected whole rather than islands of isolated experience. Many organizations today do a great job managing individual touch [...]

 

2013 Midyear Review

Midyear Review Every January, pundits and prognosticators predict trends for the coming year. Earlier this year, we sifted through multiple sources to glean what prophecies were being foretold for [...]

 

The continued-but narrowing-Digital Divide

In a recent Marketing Profs post, some interesting information came to light. Namely, how important content is to the purchase process. This shouldn’t be a surprise to anyone, but instead of [...]

 

Take 5 – and Evaluate Your Content Strategy

  In the flurry of predictions for hot marketing trends in 2013 and beyond, you’d be hard pressed to find a story that didn’t include content at its core. Whatever the context – delivered [...]

 

Journey Work: Make sure you plan the right trip

  By now, everyone knows all the mantras about content: · Content is the new “social.” · Content is the core asset of social marketing. · Brands are publishers. · Content is [...]

 

And now a word from our members

There are a lot of blogs on social marketing, social media and word of mouth today and like bellybuttons, everyone has an opinion. Here is the thing that has bugged me for nearly the last two years [...]

 

2012 State of Online Branded Communities Study is here!

  ComBlu’ s fourth annual study, State of Online Branded Communities, offers a view of how some of the biggest and most respected brands approach online community and integrate it within [...]