social media

Tag Archives for: social media

Customer Service in the Social Sphere: Addressing Negative Tweets

Earlier this month, my colleague Colleen wrote a very interesting post on the Topography of Twitter Networks that laid out the six network types on Twitter and explained how each network has a [...]

 

Topography of Twitter Networks

Understanding how to leverage Twitter for your brand or organization is a challenge. With over 250 million active users Twitter can feel like a giant social universe that is hard to navigate. In [...]

 

Connecting with Millennials

High expectations are the hallmark of Millennials. As our ‘next gen’ workforce and leaders, these 18-34 year olds are top of mind for most organizations. While home and office give some of us [...]

 

Social Media at the Sochi Games

The 2012 Olympic Games in London were dubbed the world’s “first social games” or “Socialympics,” as showcased in several previous ComBlu Lumenatti posts. The London games connected [...]

 

Give Us Great Tools…and Data Too!

With 2014 being the year of “big data,” hopefully 2015 will be the year where we start using that data as part of our decision making process when creating and executing plans to connect with our [...]

 

When Will They Learn?

It is a good thing that we are still surprised to read certain stories or hear of certain actions, and my most recent surprise was reading that Samsung was fined for paying people to specifically [...]

 

When slinging mud is a good thing

Writing about the power and importance of social networks and location-based technology must seem so yesterday. But, what if the devastating floods that hit Colorado in September happened in the PC [...]

 

Two Thumbs Up or Down?

According to Ed Keller, CEO of Keller Fay Group, all media is social and offline word-of-mouth (WOM) is just as important as its online counterpart. This distinction is missed by many social/digital [...]

 

The continued-but narrowing-Digital Divide

In a recent Marketing Profs post, some interesting information came to light. Namely, how important content is to the purchase process. This shouldn’t be a surprise to anyone, but instead of [...]

 

The Social Side of Sundance

  “Take me with you.” If I could fit my friends, family and colleagues in my suitcase, I would, but to avoid exorbitant fees for overweight luggage, I rely instead on my favorite social [...]