social media

Tag Archives for: social media

Mixing Social in Media Relations

Engaging and pitching reporters via social media can be a tricky thing, and it is something I’ve largely avoided simply because I was not sure how to go about it. So, I recently participated in a [...]


Media Relations Update: Crafting an Effective Email Pitch

A while back I wrote a blog titled The Original Word of Mouth about the power of a phone call as a tool to cut through the electronic clutter in trying to reach reporters. Making phone calls to [...]


Really Connecting on LinkedIn

Not long ago I heard the morning crew on my favorite wake up news channel – WGN in Chicago – bantering about how LinkedIn was rapidly becoming a viable dating site. I stopped what I was doing and [...]


The Ever-changing World of Public Relations

Here we are more than halfway through 2016 (how the heck did that happen?) and I have been thinking about how much the world of thought leadership and public relations has changed over the last [...]


Disruption Coming For Live Broadcast Events?

Disruptive business models and the sharing economy have already changed how we buy, sell and pay for goods and services, travel across cities, plan and book vacations, and consume all forms of [...]


Breaking Bad Social Media Habits

Brands are doing some wonderful and cool things on social media these days – Oreo instantly comes to mind. Their YouTube channel alone has over 82 million views. In fact, according to eMarketer [...]


Twitter Cards

Twitter Cards enable you to attach rich photos, videos and media experience to Tweets. Creating them is as easy as adding a few lines of HTML to your webpage. Users who Tweet links to your content [...]


Ello: Social Networking Without Ads

If you are like me, you are waiting for someone you know to send you an Ello invitation. Why? Ello, for lack of a more eloquent description, is an ad-free Facebook. No ads at its launch – or ever. [...]


Back to Basics: The Original “Word of Mouth”

At a get together at a good friend’s recently, I was quite amused at the cocktail napkins that she passed out to all her guests. They read, “Let’s bring back the days when social networking was [...]


Online Community Vibrancy – What Does it Take?

Online branded communities have become mainstream with companies of all kinds leveraging them to help support their overall business and growth objectives. The majority of branded communities are [...]