Social Ecosystems

Tag Archives for: Social Ecosystems

“Game”-ify your Business Intelligence

At the heart of any good gamification platform, there lies a single truth … reward and incent the most important behaviors if you want to properly engage with your customer base. Unfortunately, [...]


SXSW Interactive Highlights – March 13th

After an all-day marathon of sessions and all-night parties, I must admit that it was hard to get up and get motivated for another full day of activities. Fortunately, I was able to get myself [...]


Growing Beyond Social Experimentation

  I’ve always loved the phrase “Grandmother Research.” It’s a casual approach to gathering input about a topic of interest. The person conducting the survey asks everyone they know [...]


Flying kites

I love watching kites skip across the sky. The dips and turns delivered by the wind are both unpredictable and inevitable. One of the most interesting phenomenon about kites is that they can catch [...]


Badges? We don’ need no stinkin’ badges!

Everyone knows the line.  It’s a classic.  Why is it important?  Because as social media makes its inevitable evolution from interesting tactic to its grown up form, social marketing; badges, [...]


What community platform should I use?

In the past 6–8 months, I’ve been asked the same question about a dozen times from clients and colleagues.  What platform should I build my community on?  This seemingly harmless question can [...]


Community by the Numbers: Part 3

Below is a real excerpt example taken from a CPI (Consumer Performance Index) dashboard. Why am I showing this?  Simple. If you can not articulate and defend the value your community is delivering [...]


Community by the Numbers: Part 2

Consider these community facts (these are real, hard metrics from a number of brand communities but are sanitized and general for reasons of NDA).  Keep in mind, the metrics I am sharing are only [...]