Social Campaigns

Tag Archives for: Social Campaigns

The future of marketing: All roads lead to Rome

  On October 18th, I-COM, The International Conference for Online Measurement held its 2012 Global Summit. This is important because I-COM is probably the most important marketing conference [...]

 

Will you invite Google to your next party?

Admit it: Google+ is a ghost town. After the initial hoopla, how often did you log in? If you were like most of us, the answer is hardly ever. Clearly, the giant’s attempt to be part of our daily [...]

 

Five Worst Practices in Online Branded Communities

  Each fall, ComBlu releases its annual “State of Online Branded Communities” report. Every summer, our researchers join about 250 communities and score them using a best practices [...]

 

Social Marketing’s innovation curve: What lies ahead.

By now, everyone has seen this Infographic.  Yes, it is complex and confusing and it should give you a headache. The tools to manage and measure activity on a socially enabled web today are [...]

 

Brand Advocacy Redux

A few years ago, engagement was the holy grail of marketing. Brands delivered interactive campaigns designed to stimulate action and interaction: Take a poll, share or upload a photo, join a [...]

 

Crossing the social chasm

Why don’t fad diets work? Experts say that when dieting, people become fixated on what they eat, how often and the corresponding loss of weight. Once that weight goal has been achieved and the [...]