A while back I wrote a blog titled The Original Word of Mouth about the power of a phone call as a tool to cut through the electronic clutter in trying to reach reporters. Making phone calls to [...]
Twitter Cards enable you to attach rich photos, videos and media experience to Tweets. Creating them is as easy as adding a few lines of HTML to your webpage. Users who Tweet links to your content [...]
At a get together at a good friend’s recently, I was quite amused at the cocktail napkins that she passed out to all her guests. They read, “Let’s bring back the days when social networking was [...]
The 2012 Olympic Games in London were dubbed the world’s “first social games” or “Socialympics,” as showcased in several previous ComBlu Lumenatti posts. The London games connected [...]
A state-of-art customer experience considers multiple touch points as a connected whole rather than islands of isolated experience. Many organizations today do a great job managing individual touch [...]
In a recent Marketing Profs post, some interesting information came to light. Namely, how important content is to the purchase process. This shouldn’t be a surprise to anyone, but instead of [...]
There are a lot of blogs on social marketing, social media and word of mouth today and like bellybuttons, everyone has an opinion.
Here is the thing that has bugged me for nearly the last two years [...]
Recently Gartner predicted that by 2017, marketing’s technology spend will exceed that of IT’s within the business enterprise. According to Gartner, 2011 B2B and B2C marketing budgets as [...]
