public relations

Tag Archives for: public relations

Thought Leadership Content in the Financial Services Industry 2: What’s Trending?

A few years ago, I wrote a post on thought leadership in the highly commoditized commercial real estate (CRE) and financial services and how folks in the industry struggle with the same thing: how to [...]

 

Mixing Social in Media Relations

Engaging and pitching reporters via social media can be a tricky thing, and it is something I’ve largely avoided simply because I was not sure how to go about it. So, I recently participated in a [...]

 

Media Relations Update: Crafting an Effective Email Pitch

A while back I wrote a blog titled The Original Word of Mouth about the power of a phone call as a tool to cut through the electronic clutter in trying to reach reporters. Making phone calls to [...]

 

The Secret to Success in Earned Media: Patience + Perseverance!

As someone that has been implementing earned media programs since before the Internet (wow am I aging myself), I have seen HUGE changes in the world of thought leadership and public relations. As [...]

 

The Ever-changing World of Public Relations

Here we are more than halfway through 2016 (how the heck did that happen?) and I have been thinking about how much the world of thought leadership and public relations has changed over the last [...]

 

Using New Influencers to “Break Through”

In today’s ever-increasingly “social world”, how we define influencers has certainly changed. People in marketing and public relations used to primarily think of high-powered reporters at [...]

 

Public Relations Trends in an Evolving Market

Our Lumenatti authors post a lot about content, content marketing, social media, thought leadership and community.  To showcase another area of our expertise that harkens back to our roots, I [...]

 

Back to Basics: The Original “Word of Mouth”

At a get together at a good friend’s recently, I was quite amused at the cocktail napkins that she passed out to all her guests. They read, “Let’s bring back the days when social networking was [...]

 

Today’s Press Release: Different World, Same Rules

Having led numerous thought leadership and media relations campaigns, not to mention serving as the “Chief Press Release Writer” at ComBlu for more years than I care to share, I thought it [...]