measurement

Tag Archives for: measurement

Dell and Twitter: Bada-ching!

There is a debate bubbling up on this topic.  Why?  I really have no idea. In March Dell was able to generate $1,000,000 in revenue and cultivate 100,000 followers for their @delloutlet handle.  [...]

 

Community by the Numbers: Part 3

Below is a real excerpt example taken from a CPI (Consumer Performance Index) dashboard. Why am I showing this?  Simple. If you can not articulate and defend the value your community is delivering [...]

 

Community by the Numbers: Part 2

Consider these community facts (these are real, hard metrics from a number of brand communities but are sanitized and general for reasons of NDA).  Keep in mind, the metrics I am sharing are only [...]

 

Community 2.0: Getting on the same page

I recently attended the Community 2.0 conference in San Francisco.  I am going to try and distill my experience down into a couple of key thoughts about what I learned. 1.  Brands have begun to [...]

 

Community by the numbers part one

Where performance is measured, performance improves. Where performance is measured and reported, the rate of improvement accelerates. -Thomas S. Monson (1927 -  ) If you can’t measure something, [...]

 

Do you know your customers as well as they know you?

I had a conversation recently that brought up this interesting question. Since I can’t stop thinking about it, here we go. Brands continue to take the plunge into the ocean of transparency and [...]

 

What’s in a promise?

I recall visiting a carnival when I was a kid, maybe 11 or 12.  Outside of the fun house was a carney who was barking into a microphone. “Take a visit you’ll never forget.  Walk through the [...]

 

Turning innovation over to the people

Ever look at a menu that has gobs of things on it and you still can’t find something that is appealing?  Yep, happens all the time-at least it does to me. Why is this?  It’s because even [...]

 

Fuzzy Math

This is going to be a short and sweet blog post, so relax.  You’ll get through it in 30 seconds. Today Brand Week posted an article titled ‘45% of CMO’s See Agencies as a Time Suck’.  [...]