by Brian Costea | Mar 26, 2013 | Community
Social media has become a giant tool for brands to broaden their reach and generate sales. Given the amount of time customers spend on social networking sites, it’s table stakes for any company (large or small) to get serious about investing in social media marketing....
by Jennifer Voisard | Feb 20, 2013 | Content
A quick guide to social listening If you haven’t been exercising your right to fast forward through commercials lately, you might have noticed a few IBM ads on TV about social analytics and how it will help ‘create a smarter planet’. Or you might have read...
by Steve Hershberger | Jan 30, 2013 | Thought Leadership
There are a lot of blogs on social marketing, social media and word of mouth today and like bellybuttons, everyone has an opinion. Here is the thing that has bugged me for nearly the last two years (yes, that is a long time to be perturbed by anything unless you are...
by Steve Hershberger | Oct 30, 2012 | Content, Thought Leadership
On October 18th, I-COM, The International Conference for Online Measurement held its 2012 Global Summit. This is important because I-COM is probably the most important marketing conference occurring today and one that most marketers have never heard of. For the...
by Brian Costea | Oct 16, 2012 | Content
When it comes to measuring social media programs, everyone wants to know the same thing: How do I calculate the ROI of my program? In order to answer this question, you must take into account more than the simple (gain-investment)/investment equation. Simply put, you...
