Influencers Are a Thing………A Big Thing

Influencer marketing has been around for a long time. Appropriately enough, its influence as a discipline is growing. According to SheSpeaks, 70% of brands will increase their influencer marketing budget in 2016. The types of influencers that brands are using are...

Influencers are King

Last week I noticed a great new infographic on influencer marketing from the team over at TheShelf. Among the collection of cool graphics and numbers, one really caught my eye: 65% of brands now participate in influencer marketing. This statistic really begs the...