by Cheryl Treleaven | Dec 3, 2013 | Community
Lately, I have been having a lot of conversations with people about “community”. Like many words or concepts in today’s social marketing environment, community means different things to different people and organizations. I discovered this when I was having detailed...
by Pam Flores | Aug 7, 2013 | Community, Content
ComBlu has been partnering with Verizon Wireless for a little over two years now to manage a program designed to identify and invite select groups of lifestyle bloggers to test out some of the latest and greatest technology and mobile devices and share with their...
by Peter Duckler | Apr 2, 2013 | Community
Remember the Heinz Ketchup commercial with Carly Simon touting the virtues of anticipation along with images of ketchup with the taste that’s worth the wait? I’m reminded of that right now as I wait in a virtual line for the ultimate ioS app that promises to...
by Steve Hershberger | Jul 24, 2012 | Community, Content, Thought Leadership
By now, everyone has seen this Infographic. Yes, it is complex and confusing and it should give you a headache. The tools to manage and measure activity on a socially enabled web today are growing at substantial rate. Today, you can track and measure virtually any...
by Pam Flores | Apr 24, 2012 | Content, Thought Leadership
Repositioning a venerable brand needs to both honor its heritage and create a new reality that is credible and disruptive. The disruption breaks the schema that has previously defined the brand, but if the disruption is too far afield, the new positioning will lack...
