influencer marketing

Tag Archives for: influencer marketing

Using New Influencers to “Break Through”

In today’s ever-increasingly “social world”, how we define influencers has certainly changed. People in marketing and public relations used to primarily think of high-powered reporters at [...]


Influencers Are a Thing………A Big Thing

Influencer marketing has been around for a long time. Appropriately enough, its influence as a discipline is growing. According to SheSpeaks, 70% of brands will increase their influencer marketing [...]


Influencers are King

Last week I noticed a great new infographic on influencer marketing from the team over at TheShelf. Among the collection of cool graphics and numbers, one really caught my eye: 65% of brands now [...]


WOMMnext = TERMSnext

The WOMMnext conference, sponsored by the Word of Mouth Marketing Association (WOMMA), focused on what’s next in WOM. It had four tracks that concentrated on: new research, new platforms, new [...]


Influencer Identification Shouldn’t Be a Challenge

According to MarketingProfs’ recent Influencer Marketing Status Report, nearly two-thirds (61%) of the marketers they surveyed noted that one of the biggest challenges of influencer marketing is [...]


Crossing the social chasm

Why don’t fad diets work? Experts say that when dieting, people become fixated on what they eat, how often and the corresponding loss of weight. Once that weight goal has been achieved and the [...]


Let’s give them something to talk about…

  Upon reflection, perhaps I shouldn’t have second guessed the significance of our encyclopedic announcement revealing the end of the publication’s iconic print set and the [...]