Let’s give them something to talk about…

  Upon reflection, perhaps I shouldn’t have second guessed the significance of our encyclopedic announcement revealing the end of the publication’s iconic print set and the company’s pursuit of all things digital. But I did. True, everyone involved was passionate...

Making the Case

  It’s hard to believe that we still need to make the case for social. Perhaps since we live it and breathe it every day, we just assume that our clients and prospects are all on the same page. Not necessarily. Just this morning, a client put me on the spot and...