Influencer Identification

Tag Archives for: Influencer Identification

Listen Up!

A quick guide to social listening If you haven’t been exercising your right to fast forward through commercials lately, you might have noticed a few IBM ads on TV about social analytics and how it [...]

 

Social Marketing’s innovation curve: What lies ahead.

By now, everyone has seen this Infographic.  Yes, it is complex and confusing and it should give you a headache. The tools to manage and measure activity on a socially enabled web today are [...]

 

Crossing the social chasm

Why don’t fad diets work? Experts say that when dieting, people become fixated on what they eat, how often and the corresponding loss of weight. Once that weight goal has been achieved and the [...]

 

Let’s give them something to talk about…

  Upon reflection, perhaps I shouldn’t have second guessed the significance of our encyclopedic announcement revealing the end of the publication’s iconic print set and the [...]

 

Making the Case

  It’s hard to believe that we still need to make the case for social. Perhaps since we live it and breathe it every day, we just assume that our clients and prospects are all on the same [...]

 

Your taxonomy or mine?

A simplified approach to segmentation.   Our industry applies many labels to people based on known usage and behavioral patterns with social media. There are great thought leaders and researchers in [...]

 

Sneak Peak: 2011 Online Branded Communities Study

It’s Year 3 of our annual research on the State of Online Branded Communities – and we’re in the home stretch. So I thought this would be a good time to press pause and see where we are so [...]

 

Growing Beyond Social Experimentation

  I’ve always loved the phrase “Grandmother Research.” It’s a casual approach to gathering input about a topic of interest. The person conducting the survey asks everyone they know [...]

 

I’m tired and my head hurts……

  But not from the usual Vegas reasons: staying up late, losing money and drinking too much. I did none of those during the three day WOMMA 2009 Summit in sin city. My excuse is too much [...]

 

Thought leadership in a digital world

So here’s the thing: I talk to tons of people every day. Some want to chat about community strategy; others want my grandmother’s recipe for strawberry mess. (It’s yummy) Community and cooking [...]