engagement

Tag Archives for: engagement

WOMMnext = TERMSnext

The WOMMnext conference, sponsored by the Word of Mouth Marketing Association (WOMMA), focused on what’s next in WOM. It had four tracks that concentrated on: new research, new platforms, new [...]

 

Connecting with Millennials

High expectations are the hallmark of Millennials. As our ‘next gen’ workforce and leaders, these 18-34 year olds are top of mind for most organizations. While home and office give some of us [...]

 

Social Media at the Sochi Games

The 2012 Olympic Games in London were dubbed the world’s “first social games” or “Socialympics,” as showcased in several previous ComBlu Lumenatti posts. The London games connected [...]

 

Hitting the High Notes At WOMMA Summit

  Just back from the WOMMA Summit in Music City – and I have to admit, I’m in the midst of post-conference sensory overload. But while I’m ‘processing’ my Nashville experience, I [...]

 

The confluence of conversation, content and community

There is an adage in business that you can have any two out of three deliverables when contracting for a product or service: Quality, Price or Speed—but you only get two. No matter how you [...]

 

Everything Changes in an Instant

  It certainly was a wake-up call for me last month when Facebook announced that it was acquiring the photo-sharing app Instagram for $1 billion. The jaw-dropping payout was buzzed about [...]

 

Crossing the social chasm

Why don’t fad diets work? Experts say that when dieting, people become fixated on what they eat, how often and the corresponding loss of weight. Once that weight goal has been achieved and the [...]

 

Let’s give them something to talk about…

  Upon reflection, perhaps I shouldn’t have second guessed the significance of our encyclopedic announcement revealing the end of the publication’s iconic print set and the [...]

 

Engagement is like Sunday Brunch

I was out at Sunday brunch last week and a question struck me: Is brunch really brunch if it’s not a buffet? The answer is no. The point of brunch is that you get to try a little of each thing. [...]