Tag Archives for: engagement

What’s in a promise?

I recall visiting a carnival when I was a kid, maybe 11 or 12.  Outside of the fun house was a carney who was barking into a microphone. “Take a visit you’ll never forget.  Walk through the [...]


The Right Advocate at the Right Time

Advocate identification entails more than scrubbing a customer database for demographic and transactional information. Quite often my team must defend the notion of the right advocate at the right [...]


Community: Biz or marketing strategy?

I recently did something that was risky; okay maybe even stupid. I got into a debate with a new biz prospect while making a major presentation to win their community marketing business. I can see the [...]


Sacred Cows: USDA Prime

  I sat next to a guy recently on a flight who was reading two books at the same time.  One was ‘Outliers’ by Malcom Gladwell.  The other was ‘Groundswell’ by Charlene Li and Josh [...]


Turning innovation over to the people

Ever look at a menu that has gobs of things on it and you still can’t find something that is appealing?  Yep, happens all the time-at least it does to me. Why is this?  It’s because even [...]


Fuzzy Math

This is going to be a short and sweet blog post, so relax.  You’ll get through it in 30 seconds. Today Brand Week posted an article titled ‘45% of CMO’s See Agencies as a Time Suck’.  [...]


Social networks: No ‘Net’ new?

In a blog posted today by Spike Jones of Brains on Fire, titled Social networks are not what you think they are Spike shares some interesting facts that come out of a recent report conducted by [...]


M&M Post Script

I received a comment from Deb Eastman, the CMO of Satmetrix regarding my recent blog post.  Her comment is below: I want to clarify a misperception in your original post, M&Ms is absolutely NOT [...]


Form over function

Technorati Tags: apple,genius bar,advertising,marketing,customer service,CRM,social media,UGC,youtube,twitter,geico,geico insurance,comblu,marty [...]


5 Keys to Brand Strength

  I decided to do an experiment.  I emailed 50 business executives that know and respect.  I carefully weighed who to include.  The list took two days to assemble. The question was [...]