Engagement is like Sunday Brunch

I was out at Sunday brunch last week and a question struck me: Is brunch really brunch if it’s not a buffet? The answer is no. The point of brunch is that you get to try a little of each thing. You wouldn’t order a full serving of huevos rancheros, a burger and fries...

Engaging Strategies

With 2011 rapidly coming to a close, the year-end wrap-ups and 2012 forecasts are starting to roll in. In Ad Age, PR pros cited engagement as the key goal for 2012, as brands – and their agencies — shift focus from acquiring fans to more actively engaging with...

“Game”-ify your Business Intelligence

At the heart of any good gamification platform, there lies a single truth … reward and incent the most important behaviors if you want to properly engage with your customer base. Unfortunately, with the wild success of platforms such as Badgeville and Bunchball, many...

Get the Message

A few days ago, I attended the funeral of a dear friend’s father. The funeral was held at a church I do not attend in a community about 30 minutes from my home. Before the service began, the members of the church engaged in traditions for their religious community...