Tag Archives for: engagement

Talk is cheap.

I have been thinking about the best way to open this blog post now for over a week.  Frankly, I struggled.  Every example I came up with was flat as week old Coke.  Until 3:27am this morning, when [...]


No News Is Bad News!

  Our firm, ComBlu, hosted the Midwest regional judging of the WOMMy Awards a few weeks ago, which are sponsored by the Word of Mouth Marketing Association (WOMMA). A group of judges from [...]


Community: More social science than computer science

  We’re about to release findings from some research ComBlu conducted to gather insights about the state of online community marketing. Without getting too far ahead of ourselves, let me [...]


The Gravity Rule

When helping brands and organizations think through community strategy, we are asked a handful of questions by almost everyone. They fall into three major categories: · Overall approach and program [...]


The Tower of Babble

There is a story about the Tower of Babel in which a great tower was built in the city of Babylon thousands of years ago. Babylon was a cosmopolitan city, many of the citizens were very impressed [...]


Making lasagna with spaghetti noodles

I love everything about spaghetti. I love throwing it on the wall to see if it’s cooked. I love slurping the long noodles straight from my plate down my gullet. I even love wiping the excess sauce [...]


Part Two: YES!

  Last week we talked about cultural readiness for social marketing. In this follow-up post, we will look at how various experts recommend getting a YES! from legal and compliance for a social [...]


Engagement is just another word

  At the end of last year, we were invited by the CMO of a very huge retailer to tout our wares. Our dog-and-pony very quickly turned into a conversation with a lot of probing and debate. At [...]


Evolve or be left behind.

Honesty and transparency. From a customer’s point of view, these two words are essential for a great experience from original research, to purchase to consumption. We want what we think we are [...]


Is it really good or only relatively good?

  I sometimes feel like Diogenes searching for an honest man. Only I’m looking for an honest benchmark. What’s that? A yard stick for social marketing performance that tells me if a program [...]