by Peter Duckler | Sep 5, 2012 | Community
Admit it: Google+ is a ghost town. After the initial hoopla, how often did you log in? If you were like most of us, the answer is hardly ever. Clearly, the giant’s attempt to be part of our daily lives like Facebook hasn’t quite yet clicked as hoped. But, a month ago...
by Cheryl Treleaven | Aug 21, 2012 | Community, Content
Each fall, ComBlu releases its annual “State of Online Branded Communities” report. Every summer, our researchers join about 250 communities and score them using a best practices scorecard. In addition, they make more qualitative judgments about member...
by Cheryl Treleaven | Jun 26, 2012 | Content, Thought Leadership
A few years ago, engagement was the holy grail of marketing. Brands delivered interactive campaigns designed to stimulate action and interaction: Take a poll, share or upload a photo, join a “community,” create a video, and so on. Unfortunately, the outcome was a lack...
by Pam Flores | Jun 13, 2012 | Community
My entire life I have been an Olympic Games junkie. No matter if it was the Summer or Winter Games, I found myself counting down the days until the opening ceremonies, and would then watch as much of the competitions, athlete personal interest stories, and news from...
by Steve Hershberger | May 22, 2012 | Content, Thought Leadership
Recently Gartner predicted that by 2017, marketing’s technology spend will exceed that of IT’s within the business enterprise. According to Gartner, 2011 B2B and B2C marketing budgets as a percentage of revenue were almost three times as high (10 percent) as IT...