Tag Archives for: engagement

This cupcake sucks!

I love cupcakes and gleefully embraced the cupcake phase over the last few years. I sought out the best in my home town of Chicago and tried many places and many different kinds of cupcakes. A [...]


Growing Beyond Social Experimentation

  I’ve always loved the phrase “Grandmother Research.” It’s a casual approach to gathering input about a topic of interest. The person conducting the survey asks everyone they know [...]


Flying kites

I love watching kites skip across the sky. The dips and turns delivered by the wind are both unpredictable and inevitable. One of the most interesting phenomenon about kites is that they can catch [...]


True drivers of community

A little girl drowned about a week ago near my weekend home. Sadly, her body has still not surfaced and the massive outpouring of help and support is the true meaning of community. While most are [...]


Is SCRM really the answer?

This weekend, our family spent some time at the pool. While at there, I discussed the air show that was in town with a friend.  That’s where this idea formed.  Planes and business.  So here it [...]


Elvis has left the building…..

  When my dad was in his late teens, he played drums in Al Dvorin’s band. Eventually, Al and my dad enlisted together and went off to fight WWII. They both ended up in the Seventh Army Band [...]


Death bed heroics are not a good long-term strategy

  Today’s  “Theory and Practice” column in The Wall Street Journal was about the shelf life of CEOs’ “hunker down” strategies. It seems that the Great Recession inspired some [...]


Kindle’s Going Social

I love my Kindle. It’s a joy to download books while I’m stuck on the tarmac or sitting on the beach. As a road warrior, it’s wonderful anytime I can jettison poundage from my carry-on, and the [...]


Badges? We don’ need no stinkin’ badges!

Everyone knows the line.  It’s a classic.  Why is it important?  Because as social media makes its inevitable evolution from interesting tactic to its grown up form, social marketing; badges, [...]


Jerry must have used Budget

There’s a Seinfeld episode where Jerry rents a car only to find out when he goes to pick it up that there’s no vehicle available for him. Following I paraphrase the episode. Seinfeld goes up to [...]