by Cheryl Treleaven | Nov 22, 2013 | Content
Just back from the WOMMA Summit in Music City – and I have to admit, I’m in the midst of post-conference sensory overload. But while I’m ‘processing’ my Nashville experience, I thought I’d share a few quick sound bites that capture the spirit of the conference....
by Cheryl Treleaven | Nov 12, 2013 | Community, Content
There is an adage in business that you can have any two out of three deliverables when contracting for a product or service: Quality, Price or Speed—but you only get two. No matter how you parse what you need, you will most likely not be happy with the result. Want it...
by Cheryl Treleaven | Aug 27, 2013 | Content
We all face it – the ongoing challenge to stay on top of “what’s new, what’s next.” Even with a host of tech-enabled tools to help aggregate relevant material, there always seems to be more content that I’d like to read than I could possibly consume on a daily...
by Jennifer Voisard | Jul 2, 2013 | Community
Are you sifting through the new FTC compliance rules for social engagement and trying to figure out what it all means? Really it is all about common sense. If you think about it, the rules are simply designed to keep us transparent as we craft new marketing strategies...
by Jennifer Voisard | Apr 9, 2013 | Thought Leadership
The secret sauce of a successful online community isn’t a big mystery waiting to be revealed. For the last four years, we have been digging into the nitty-gritty detail of hundreds of branded communities across multiple industries. Our goal has always been to...