Hitting the High Notes At WOMMA Summit

  Just back from the WOMMA Summit in Music City – and I have to admit, I’m in the midst of post-conference sensory overload. But while I’m ‘processing’ my Nashville experience, I thought I’d share a few quick sound bites that capture the spirit of the conference....

The FTC and You

Are you sifting through the new FTC compliance rules for social engagement and trying to figure out what it all means? Really it is all about common sense. If you think about it, the rules are simply designed to keep us transparent as we craft new marketing strategies...